Guaranteeing the right to protection of personal data is a fundamental principle and commitment of PIIRAN. For this reason, we have prepared this document, through which we want to inform you about the way we collect, use, transmit and protect your personal data when you interact with us in connection with products and services, including through our website or mobile applications.

We reserve the right to periodically update and amend this Privacy Policy to reflect any changes to the way we process your personal data or changes to your legal requirements. In the event of such changes, we publish the amended version of the Policy for privacy of our website and therefore we kindly ask you to periodically check its content.

Who are we and how to contact us?

We are Prima Commerce Ltd. with headquarters and address of management Shumen, 6 Pliska Blvd. As your opinion is always important to us and we are always ready to provide you with additional information that may be necessary in connection with the processing of your data, we encourage you to contact the personal data protection officer of PIIRAN by e-mail at

Which categories of personal data do we process?

We generally collect your personal information directly from you, so you decide what kind of information to provide to us. For example, the information we receive from you is as follows:

• When you create an account in PIIRAN, you send us your e-mail address, first name, patronymic and surname;

• You can also add additional information to your personal page (My account) from the PIIRAN platform such as: photo, gender, nickname, mobile phone number, landline phone number, date of birth, education, delivery address, additional e-mail address , dates on bank cards, etc .;

• When you place an order, you provide us with the following information: the product you want, first and last name, delivery address, billing information, payment method, phone number, dates on bank cards, etc.

We also offer you to register in the PIIRAN platform through your Facebook or Google account. If you choose one of these options, you will be directed to the Facebook Admin / Google LLC page, where you will be notified of the transfer of your data to PIIRAN. You can view the privacy policies of Facebook and Google by following these links:


In addition, we may collect and subsequently process certain information about your browsing behavior on our website or use a mobile application to personalize your online experience and create suggestions that are tailored to your account. We encourage you to learn more in this regard by reading the processing section below.

In our website and in the mobile application we may store and collect information through cookies and similar technologies in accordance with the Cookie Policy.

We do not collect or otherwise process sensitive data included in special categories of personal data in the General Data Protection Regulation. In addition, we do not wish to collect or process data from minors under the age of 16.

What are the purposes and grounds of the processing?

We will use your personal data for the following purposes:

• creating and managing a profile in the PIIRAN platform;

• processing of orders, including acceptance, validation, forwarding and invoicing of the same;

• resolving problems related to order cancellations or any other problems related to orders, purchased goods or services;

• return of products in accordance with legal provisions;

• reimbursement of the value of the products in accordance with the legal provisions;

• assistance, including answering your questions about your orders

The processing of your data for these purposes is in most cases necessary for the conclusion and execution of a contract between PIIRAN and you. In addition, processing in accordance with applicable law, including tax and accounting legislation, is required to meet these objectives.

Improving our services

We work hard to provide you with the best online shopping experience. For this purpose, we may use certain information about your customer behavior, invite you to complete satisfaction surveys after the completion of an order, or conduct it directly or with the help of partners, market research and research.

We base these activities on our legitimate business interests and always ensure that your fundamental rights and freedoms are unaffected.

We would like you to always be aware of the best offers for the products you are interested in. In this regard, we send you all kinds of messages through e-mail channels (e-mail / SMS / mobile push / webpush, etc.), which contain general and thematic information, information about similar products or products that complement the products you purchase, information about offers and promotions, information about the products added to the "Account / My Cart" or "Account / Favorites" sections, or if you are interested in buying them, and other business communications such as marketing surveys and user opinion polls, and we can provide personalized recommendations on the website and mobile app. In order to provide you with information that is of interest to you, we may use certain information about your customer behavior (for example, products viewed / added to the wish list / purchased products) to create an account. We always guarantee that this processing is carried out in compliance with your rights and freedoms, and that the decisions taken in connection with them do not give rise to any legal consequences for you and do not affect you in such a substantial way.

We require your prior consent to send you marketing messages. You can change your mind and withdraw your consent at any time.

 Protection of our legitimate interests

There may be cases in which we use or transmit information to protect our rights and business. These may include:

• measures to protect the website and users of the PIIRAN platform against cyber attacks;

• measures to prevent and detect attempted fraud, including the transmission of information to competent public authorities;

• measures to manage various other risks.

The main reason for these types of processing is our legitimate interests in protecting our business by stipulating that we ensure that all measures we take ensure a balance between our interests and your fundamental rights and freedoms.

In addition, in some cases, our processing is based on legal provisions such as the obligation to protect goods and values ​​provided by the applicable legislation in this regard.

How long do we keep your personal data?

As a rule, we store your personal data as long as you have a PIIRAN account. You can always ask us to delete certain information or close your account and we will respond to this request by saving certain information, even after closing account when applicable law or legitimate interests so require.

To whom do we send your personal data?

Depending on the case, we may transmit or give access to some of your personal data to the following categories of recipients:

• courier service providers;

• payment / banking service providers;

• providers of marketing / telemarketing services;

• market research service providers;

• other companies with which we can develop joint programs to market our goods and services.

If we are required by law, or if this is necessary to protect our legitimate interests, we may also disclose certain personal information to public authorities.

We guarantee that access to your data by private third-party entities is carried out in accordance with the legal provisions in the field of data protection and confidentiality of information, on the basis of contracts concluded with them.

To which countries do we transfer your personal data?

We currently store and process your personal data in Bulgaria.

However, some of your personal data may be transferred to entities located inside or outside the European Union, including in countries for which the European Commission has not recognized an adequate level of personal data protection.

We will always take steps to ensure that any international transfer of personal data is carefully managed in order to protect your rights and interests. Data transfers to service providers and other third parties will always be protected by contractual obligations and, where appropriate, by other guarantees, such as standard contractual clauses issued by the European Commission or certification schemes such as the Privacy Shield. of personal data transmitted by the EU to the United States of America.

You may contact us at any time using the contact details provided above to find out the countries to which we transmit your data and the safeguards we apply to such data transmissions.

How do we protect the security of your personal data?

We are committed to ensuring the security of personal data by applying appropriate technical and organizational measures in compliance with industry standards.

We store your data on secure servers using the latest encryption algorithms and ensure the storage of backups. Despite the measures we take to protect your personal data, we are aware that in principle the transmission of information over the Internet or other public networks it is not completely secure and there is a risk that the data may be viewed and used by unauthorized third parties. We cannot be held responsible for these vulnerabilities in systems that are not under our control.

What are your rights?

The General Data Protection Regulation recognizes a number of rights in relation to your personal data. You may request access to your data, the correction of errors in our files, and / or raise objections to the processing of your personal data. You can also exercise your right to lodge a complaint with the competent supervisory authority or the court. Depending on the case, you may also have the right to request the deletion of your personal data, the right to restrict the processing of your data and the right to data portability.

To exercise your rights, you can contact us using the contact details provided above. Please note the following if you wish to exercise these rights:

Identity - We take the privacy of all records containing personal information seriously. For this reason, please send us your requests for these records using your email address listed in your PIIRAN account. Otherwise, we reserve the right to verify your identity by requesting additional information to verify it.

Fees - We will not charge a fee for exercising any rights with respect to your personal data, except when your request for access to information is unreasonable, repeated or unnecessary, in which case we will charge a reasonable amount. We will notify you of any applicable fees before reviewing your request.

Response Time - We plan to respond to all valid requests within one month, unless the request is particularly complex, or if you have made multiple requests, in which case we will respond within a maximum of two months. We will let you know if we need more than a month. We may ask you to contact us and say exactly what you want to get or what you are worried about. This will help us to act faster and reduce the response time to your request.

Third party rights - We will not need to respond to a request if it adversely affects the rights and freedoms of other data subjects.


Cookie policy

This policy is complemented by PIIRAN's privacy policy and the General Terms and Conditions of the site, which we recommend that you read, including additional useful information, including the responsibilities of the PIIRAN Data Protection Officer. The protection of personal data is an important task for PIIRAN. Our desire is to be as clear and transparent as possible in resolving this issue. For any questions, please contact us at


What are cookies?

Cookies are small text files consisting of letters and numbers that will be stored on your computer, mobile phone or other terminal equipment of the user through which he accesses the Internet. The cookie is set by a request submitted by the user's terminal to the PIIRAN server or to a third party server.

What are cookies used for?

These files make it possible, in general, to recognize the user's terminal and present the content in a way that is relevant, adapted to the user's preferences. Cookies ensure that users have a good time and support PIIRAN's efforts to provide services that are best suited to users, such as online privacy preferences, shopping cart, or relevant ads. They are also used in the production of anonymous aggregated statistics that help us understand how users benefit from our websites, which allows us to improve the structure and content without identifying each individual user.

What cookies do we use?

We use two types of cookies: session and permanent. Session cookies are temporary files that remain in a terminal until the end of the user session or the closing of the application. Persistent cookies remain on the user's terminal for a period of time determined by the cookie's parameters or until they are manually deleted by the user.

How are cookies used by this site?

Visiting this site may leave the following types of cookies:

Cookies are strictly necessary for the operation of the site

Cookies for analysis

Advertising cookies.


Do cookies contain personal data?

Cookies themselves do not require personal information to be used and in many cases do not even identify the identity of Internet users. However, there are situations where personal data may be collected through the use of cookies to facilitate certain functions of the user or to provide the user with a feeling that is tailored to his preferences. This data is encrypted in a way that makes unauthorized access impossible.

Blocking cookies

If you want to block cookies, some functions of the site will be suspended, and this may create some malfunctions or errors when using our site. For example, blocking cookies may prevent you from: shopping online, identifying yourself when logging in to your account.If you agree to these restrictions and want to block cookies, follow the instructions below:


Microsoft Internet Explorer 9 (Windows 7 operating system)

click the settings icon (top right)

click Internet Options

Click Privacy, and then select options

Click Apply and then OK to save your preferences

Google Chrome

Click the key icon and select Options from the list

Click the "Advanced Settings" tab

Click Content Settings in the Privacy tab.

Select the settings you want

Click X to close


Select Preferences

Click the privacy panel

Select the settings you want

Click X to close

Mozilla Firefox

Select Tools from the main bar, then Options

Click the Privacy tab

Select the settings you want

Click OK to close